Is corporate America trying to turn your manly man into a girly boy?

Guys Gearing up for Glitter


Alright ladies, my carpenter husband is probably one of most manly, meat and potatoes-type men I know. It is alright with me that corporate America is marketing body wash to him. He has been a faithful user of the Axe body wash line for men since advertisers lured him into the idea that if packaged in a studly way, gel body wash is acceptable for heterosexual men these days.

That being said, his last body wash purchase really surprised me. The gel he pulled out of the bag looked like the same brand & bottle he's used to buying, but upon closer inspection contained what I can only describe as tiny sparkles! I can see by reading the label it is now called Axe Shock. (Um, tell me about it) The "sparkles" are supposed to be beads of deep sea mint meant for something or another.

Come on Unilever Company, all that glitters definitely is not gold. What is big business trying to pull by switching up my man's body wash for what looks like girlish glitter gel? Is this one step closer to marketing men's makeup and many-hose? My message to corporate America, leave my man's meat and potatoes alone!